DIFFERENT USER TESTING METHODS
Theory
Usability testing
I search for participants and then conduct a user testing session in order to test either an existing website or a prototype that the participant/user has to use.
The procedures consist of the following steps:
- Participants get familiar with the product website or prototype for approximately 15 minutes.
- They then perform certain tasks that I will assign to them.
- During this process, I observe their behaviors, note any missclicks, and take notes.
- Additionally, the session's screen and voice will be recorded in order to facilitate deeper analysis afterward.
A/B testing
A/B testing is a methodology that involves creating two distinct variations of the same prototype. This allows users to experience two different versions of the prototype and provide critique and feedback on the differing variants.
I have employed this method when designing an e-commerce platform. By implementing A/B testing, I aimed to assess the impact of certain key differences in order to enhance the user experience. This approach significantly aided in comprehending whether the implemented improvements were indeed beneficial for the users or not.
Scenario-based testing
where there are two variations of the same prototype. So, the user can have an experience with to different variation of the same prototype. Then they will give qrutiqe and feedback of the different variants.
Card sorting
The card sorting process allows users to arrange various cards according to their preferences. Thanks to this adaptable card sorting method, users can effortlessly articulate their vision of how a product or website ought to be structured.
I have employed this process when determining the content to incorporate into the final prototype. Additionally, it serves to test the preferred sequence in which users would like the content to be organized and to discern their content prioritization preferences.