SMART TalTech project
UX/UI website design
The overall
Client: TalTech University of Technology (TalTech)
My role: UX/UI design, research, design strategy
Timeline
12 weeks
Deliverables
Information architecture, UI design, wireframes, prototype
The Challenge
SMART TalTech needed a redesign of their website structure and visual system to improve clarity, accessibility, and navigation for students and staff.
The Goals
- Organize content with structure
- Support student and staff onboarding
- Clarify information for new users
Methods
- Desk research
- Competitive analysis
- Usability testing
- Wireframes
- Interviews
Key insights
- Users needed faster access to key services
- Navigation was too deep and unclear
- Content needed clear hierarchy
Design strategy
- Clear IA
- Consistent components
- Accessible layout
Ideation
Sketches
Wireframes
Prototype
